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Since 2015, I've shaped enterprise platforms at scale—both internal systems and customer-facing products.
My focus: making complex operations feel simple while keeping design decisions tied to real business goals.
This is where the magic (and chaos) happen in decoding user behavior, psychology, and data into design decisions.
I freelanced through the rise of digitization—shifting from static layouts to responsive, user-first design. Each project deepened my ability to solve real problems with clarity and intent. From landing pages to dashboards, I learned to adapt fast, design under pressure, and always keep users—and business goals—in focus.
I learned to speak ‘div’ fluently before Bootstrap 3 yelled ‘media query or die!’—bridging the gap between pixel-perfect Photoshop comps and responsive front-end HTML/CSS.